Designing physical and digital experience in social web from Janet Huang
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- 1. Designing physical and digital experience in social web Janet Huang 2013.01.13
- 2. About me Janet Huang janetyc@gmail.com http://twitter.com/janetyc http://www.facebook.com/janetyctp
- 3. http://www.openlabtaipei.org
- 4. ? ? ? ? ? ? ? ? ? ? ? ? ? Designing physical and digital experience in social web ? ? ? ? ? ? ? ?? ? ? ? ? ?
- 5. Social Web is aboutPeople
- 6. So... we need to understand people!
- 7. We need to understand how people behave
- 8. Behavior Design
- 9. BJ Fogg Behavior Design Persuasive Technology Lab @ Stanford University
- 10. A Framework
- 11. 3 things
- 12. B = Motivation Ability Trigger
- 13. Behavior Model
- 14. 1 ability
- 15. SimplicityAbility Factors- Time- Money- Physical effort- Brain cycles- Social deviance- Non-routine
- 16. Key question Are we asking for too much?
- 17. Too much money?
- 18. Too much text?
- 19. Too much information?
- 20. 2 motivation
- 21. Core Motivator EmotionSensation pleasure/pain感覺Anticipation hope/fear預期Social Cohesion social rejection/acceptance社會凝聚力
- 22. 3 trigger
- 23. FacilitatorTrigger Spark Signal
- 24. Web design- Off-site trigger Email- On-site trigger
- 25. Web design- Off-site trigger- On-site trigger Call to action
- 26. ability motivationability motivation motivationability
- 27. Behavior Model The Order of Design1. Ability 1. Trigger2. Motivation 2. Ability3. Trigger 3. Motivation http://www.slideshare.net/hreha/applying-psychology-to-web-design
- 28. Understanding behavior model help you design better UI for people.
- 29. For web design, maybe we need Another solution
- 30. Crowd-based design
- 31. Crowdsourcing + Web design
- 32. Why?
- 33. How?
- 34. Divide and Conquer Macro task Micro task iterative task Crowds can solve micro tasks with little effort in a short time
- 35. Integrate micro tasks Micro task Macro task
- 36. To be continued... :) Thanks
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